Category: Definitions

Acquiring knowledge about both copywriting and UX writing will empower you to enhance the effectiveness of your marketing endeavors. By remembering their distinct purposes, you can leverage them strategically to amplify your marketing impact

As a digital marketing agency, we know how important it is to make your website accessible to as many people as possible. One of the ways we do this is by using alt text. But what exactly is alt text, and why is it so important?

alt text, SEO, website accessibility

In today's digital age, understanding your website's performance is crucial for achieving online success. Enter Google Analytics 4 (GA4), the latest iteration of the world’s most popular analytics platform.

GA4, Google Analytics 4

VGM Forbin’s mission is to help your company grow. Whether you want to drive sales, improve process efficiency or expand your brand recognition, we collaborate with you to get the job done. We love helping our clients achieve their goals through marketing campaigns, website launches and IT solutions. In the world of digital marketing and...

keywords

By now, you may know that Google is making significant changes to their analytics platform. Their current Universal Analytics platform is being replaced with the upgraded Google Analytics 4. With a July 1, 2023 deadline for switching over, it is important to understand what this new interface is going to look like. Join VGM Forbin as we introduce...

Google Analytics 4

  What Exactly is MFA? What are Different Types of MFA? Why is MFA Important? What are Examples of MFA? Should You Implement MFA? What is Multi-Factor Authentication  When you sign into an account, you are authenticating that you are who you claim to be. Checking your email, accessing your bank account, checking...

2-factor authentication, data security, multi-factor authentication

Definition of Complex Rehab Examples of Complex Rehab Technology Considerations for Selecting CRT Illnesses or Injuries Requiring CRT VGM Forbin works with several Complex Rehab therapists and equipment dealers. Within the medical equipment industry, the term is well known. However, for those who don't spend as much time with occupational...

Complex Rehab

What is HME? HME is short for Home Medical Equipment. Home medical equipment items are largely used in private homes or care facilities to aid people in their day-to-day lives. Some help overcome health challenges, some aid in healing, others are just meant to facilitate an aspect of healthy living. HME Definition Home Medical Equipment (DME):...

definitions, HME, medical equipment

Learn more about the importance of Search Engine Result Pages, also known as SERPs. Learn more about why SERPs are important and what goes into determining your website appearing as a result for an organic search on a search engine like Google.

search engine, search engine marketing, search engine optimization, sem, SEO, serp

What are Backlinks? Backlinks are links from other sites to your site. Those links back to your site are an SEO ranking factor because they show how your site is connected and possibly even well-regarded by others.  How Do You Get Backlinks? Getting other sites to link to your own site can occur in a number of ways: You create or...

backlinks, search engine optimization, SEO, SEO strategies