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What Are Keywords and How Can I Benefit from Them the Most?

What Are Keywords and How Can I Benefit from Them the Most?

VGM Forbin’s mission is to help your company grow. Whether you want to drive sales, improve process efficiency or expand your brand recognition, we collaborate with you to get the job done. We love helping our clients achieve their goals through marketing campaigns, website launches and IT solutions.  

In the world of digital marketing and SEO (Search Engine Optimization), keywords play a crucial role. But what exactly are keywords and how can I benefit from them the most?  

What Are Keywords and Why Should I Use Them? 

Keywords are words or phrases that people use when they search for something online. These words or phrases are used by search engines to understand what your content is about and to determine how relevant it is to a particular search query. When your business appears in the search results, it’s easier for customers to find you and buy from you. 
For example, if someone is looking for more information on “medical facilities in Iowa,” they might type those words into a search engine such as Google. Google then uses those keywords to find the most relevant results and displays them. 

Use Content That Is Infused with Strong Keywords with Your Strategy 

While all of the above is important, we’re missing a critical component about using any keywords. You need relevant keywords. Relevant keywords are keywords that reflect your website’s content. It will be important to do your due diligence when it comes to your keyword research. When doing the research, you can find out which keywords your target audience is using and what their search content is. This will help create the best content that is not only optimized for search engines but also tailored to your audience’s needs. 
At Forbin, our marketing team uses content that is infused with strong keywords that their potential customers are searching for to help our clients' websites rank higher in the search engine result pages (SERPs). This is incredibly important because the higher your website ranks, the more likely people will locate your site and click to visit your site. 
Finally, once your content is ranking, you must convince users that your site is the result they should click.   

SEO-Focused on User Experience 

You should also use keywords in your website’s metadata, such as title tag, meta description, and alt text for images. This will help search engines understand what your website is truly all about and display that information to users in your results. 
Using relevant keywords in your website’s content and metadata can help you improve your website’s visibility and drive more traffic to your site. By doing keyword research and using those keywords strategically, you can create content that not only appeals to your target audience but also ranks well in search engine results.  

Once you get the potential customer to your site, having a user-friendly website helps current and potential customers engage on your site which leads to a higher chance of a conversion (sale, phone call, contact form filled out, etc.). Make sure your site has valuable information on each page and buttons with a call to action to lead people to do what you’d like them to do.  

SEO-Focused on Blogs 

Creating blog posts on your blog platform is a terrific way to incorporate keywords on your website. Blogging is an effective method for establishing thought leadership and starting ranking for new keywords that are relevant to your business. Ensure your blog content appeals to your audience. Blogging has always been a vital component of one’s SEO strategy.  
If you start writing two blog posts per month, your website would then constantly be updated with new, unique content focused on keywords and topics that resonate with your customer base. Not only does this content appeal to search engines, but it serves as a valuable piece to link to from social channels, ads in Google Adwords, and email newsletters. We continue to see increases in pageviews for blog posts. Too busy to write blog posts? Our team can help you write educational and compelling content for your blog.  

How Do I Get Started? 

Contact VGM Forbin to set up a free marketing consultation with our marketing experts to discuss the next steps.