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Category: Social Media Marketing

The Ultimate HME Digital Toolkit
The Ultimate HME Digital Toolkit

Introducing “The Ultimate HME Digital Toolkit” your strategic asset for propelling your home medical equipment business into an era of digital excellence and securing a competitive edge. For over two decades, VGM Forbin has been navigating the

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Beyond Likes: Measuring the Real Impact of Social Media Campaigns

In the ever-evolving landscape of digital marketing, social media has become a performance stage where businesses vie for attention, engagement, and ultimately, conversions. However, the success of social media campaigns is often gauged by

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Crafting Your Digital Presence: Selecting the Best Social Media Channels for Success
Crafting Your Digital Presence: Selecting the Best Social Media Channels for Success

As you begin to create an effective social media marketing strategy, perfection will most likely not be immediate. Keep these fundamental tips in mind as you continue to optimize your digital presence across your choice of various platforms.

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digital presence, social media

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Case Study - Using Online Marketing to Grow Your HME Business

Jumping into the world of online marketing with both feet can be a daunting task for any healthcare business, especially when it’s totally unfamiliar. At VGM Forbin, our goal is to help you understand the benefits of online marketing and how it can be an asset in growing your HME business to help you reach more customers and give them the...

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What is Facebook's New Pages Experience?
What is Facebook's New Pages Experience?

If you have a business page on Facebook, you may have noticed a recent update or will very soon: the new Pages experience. So, what is this update and how do you use your business page since things are different now? Our social media strategists are here to help answer some of the most commonly asked questions about this new update! What is Facebook’s...

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Top Five Surefire Ways to Stay on Top of Google's Mind

Are you visible online? Take control of your Google presence by implementing (or improving) the following: Customer engagement Brand awareness Online reputation Search engine optimization strategy Search engine marketing advertising Create Google listing 1) Create and Update Your Google Listing Having a Google Listing for your...

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Treating Your Digital Presence as Your Newest Branch Office
Treating Your Digital Presence as Your Newest Branch Office

Your Website as a Virtual Banking Branch Whether it’s due to the COVID-19 pandemic or the continued development of digital tools, more people than ever are utilizing virtual banking services over in-person banking interactions. In fact, according to J.D. Power, “consumers that conduct their banking only by digital means are actually...

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Virtual Banking, Virtual Branch

How to be Engaging Online
How to be Engaging Online

As a business, you’re always looking for new ways to enhance your presence and engage others online. At VGM Forbin, we understand that it can be difficult keeping up with all of the different platforms and things you can be doing. That’s why we wanted to offer some basics on how your business can be engaging online to customers and...

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Social Media Marketing for Banks
Social Media Marketing for Banks

Social media is a top-of-the-funnel marketing strategy used to create brand visibility and recognition. “Top-of-the-funnel" refers to the classic marketing funnel used to describe turning marketing qualified leads into sales qualified leads. Or, in other words, warming up cold contacts so you can convert them into customers. With social media,...

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A Journal and Pen, a Laptop, and a Mobile Phone Illustrate the Evolution of Blogs from Online Journal to Pre-Formatted, More Casual Site Content.
What is a Blog?

You may have been told you need a blog. If so, you've likely thought the following: I don't have time to write a blog? Who would read what I would write in a blog? There are already more than enough blogs out there? At VGM Forbin, we understand all of that. Another boring blog that doesn't get seen is a waste of your time...

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blog, blogging, content marketing