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Category: Google Analytics 4

Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business

May 16, 2024

Digital Experiences Digital Marketing Google Analytics 4 Search Engine Marketing

Google Ads Update: What Automatic Pausing of Low-Activity Keywords Means for Your Business

Starting in June 2024, Google will begin automatically pausing low-activity keywords to streamline campaign performance. Here are some of the details: 

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Google Ads

Google Analytics 4: Harnessing Data-Driven Decisions

July 6, 2023

Customer Journey Definitions Digital Experiences Digital Marketing Google Analytics 4

Google Analytics 4 (GA4): Harnessing Data-Driven Decisions

In today's digital age, understanding your website's performance is crucial for achieving online success. Enter Google Analytics 4 (GA4), the latest iteration of the world’s most popular analytics platform.

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GA4, Google Analytics 4