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Smiling Woman Scrolls an SERP Search Engine Results Page on Her Phone

July 4, 2020

Definitions Digital Marketing Search Engine Marketing Search Engine Optimization

SERP. What is a SERP in Google Searches or Bing Searches?

Learn more about the importance of Search Engine Result Pages, also known as SERPs. Learn more about why SERPs are important and what goes into determining your website appearing as a result for an organic search on a search engine like Google.

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search engine, search engine marketing, search engine optimization, sem, SEO, serp

Signs Point the Way on a Country Road the Same Way SEM Ads Lead Someone to the Content They Need on Your Site

October 15, 2018

Definitions Search Engine Marketing

What is SEM?

Search Engine Marketing (SEM) Explained Search Engine Marketing or SEM is a paid, inbound marketing strategy for which particular ads are selected to be shown for particular searches on a Search Engine Results Page (SERP). Many search engines offer ad space alongside their regular, organic listings. While organic results are entirely left to the...

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Online Marketing, search engine marketing, sem, web marketing