Skip to Content
Close Icon

Tag: web marketing

Signs Point the Way on a Country Road the Same Way SEM Ads Lead Someone to the Content They Need on Your Site
What is SEM?

Search Engine Marketing (SEM) Explained Search Engine Marketing or SEM is a paid, inbound marketing strategy for which particular ads are selected to be shown for particular searches on a Search Engine Results Page (SERP). Many search engines offer ad space alongside their regular, organic listings. While organic results are entirely left to the...

Read Full Post

Online Marketing, search engine marketing, sem, web marketing

The Wild West of Marketing in 2018: Facebook, Beacons, Reviews, WCAG, GDPR & AI
The Wild West of Marketing in 2018: Facebook, Beacons, Reviews, WCAG, GDPR & AI

It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s...

Read Full Post

Facebook, WCAG, web marketing