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Tag: credit union

MARKETING CAMPAIGN SERIES Installment 1: Start with Profitability
Start with Profitability

"How do you run a marketing campaign? Where do you start? How do you measure ROI?" Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on. The first post in the series focuses...

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bank, credit union, Financial, marketing, profitability

The Best Financial Institution in the World
The Best Financial Institution in the World

By Joshua Schneiderman, SEM/PPC Program Lead Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand...

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bank, credit union, financial institution, financial marketing, unique sales proposition, unique selling proposition