Updated 5:10 PM CDT, Fri October 27, 2023
Published Under: Digital Experiences Digital Marketing
If you're looking to grow your online presence and reach more potential customers, a blog can be a great asset. It's an easy-to-use tool that allows your business to share valuable information about your services and industry. And, when done regularly, you can start to see significant digital improvements including increases in website traffic, search engine ranking and lead generation.
According to HubSpot, companies that maintain active blogs generate 55% more site visits than those that don’t! That’s because blogs give businesses a platform where they can consistently put out fresh content. Ready to take your online presence to the next level? Don’t miss out on these blogging tips! Keep scrolling to learn more.
Publish Fresh Content on a Regular Basis
Like we covered in our previous blog, search engines love fresh content, so the more often you publish new blog posts, the more likely your website is to rank higher in search results.
So why do search engines have such an affinity for regularly updated blogs? The answer lies in the algorithm preferences for new, relevant content. This is one of the reasons why having a blog could get you better rankings on search engine results pages (SERPs).
Write about Topics That Are Relevant to Your Target Audience
Moving beyond SEO benefits, blogging gives you flexibility when it comes to how you present your ideas, services or products. This variety helps cater to different customer interests and needs allowing you to reach your clients where they need you.
Start by asking yourself, “what are my customers interested in?”
Are you a bank with stellar interest rates and various checking accounts you want to promote? Or are you selling medical equipment to help improve your customers’ lives online? What kinds of problems are they looking to you to solve?
Use Relevant Keywords throughout Your Blog Posts
Keywords will help people find your blog posts when they search for topics they're interested in on Google, Bing and other search engines. Not sure how to find keywords and use them in your blogs? Consult an expert – our team of digital marketing specialists can use the power of data to narrow down your audience and find out what they’re searching for the most.
Promote Your Blog Posts on Social Media
Share your blog posts on Facebook, X (formerly known as Twitter), LinkedIn, and other social media platforms to reach a wider audience. Also, don’t forget to link to your blog! By linking your blog posts from other pages on your website, you make it easier for visitors to find and read your content. This can help you increase traffic to your blog, generate leads, and boost sales.
Connect with Customers on a Personal Level
Blogs also let us connect with customers in ways other digital marketing channels may not. By sharing stories and experiences related to our business or industry, we build rapport and trust.
We know from Nielsen’s Global Trust Report that 92% of consumers trust earned media like word-of-mouth or recommendations from friends more than all other types of advertising. Blogging lets us tap into this by creating content that feels personal, genuine, and engaging – the kind readers would want to share.
By following these tips, you can use your blog to do so much more than just post content. You can increase your business’s visibility and reach all while attracting more potential customers. Ready to learn more? Let the experts at VGM Forbin show you how content is king, and blogs reign supreme by contacting us here.
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