How Marketing Can Influence Customer Perception and Trust

In today's fiercely competitive market landscape, establishing trust with customers has become a crucial factor in differentiating your business from others. The ability to gain customer trust not only boosts conversion rates but also facilitates successful sales closures. As marketers, it is essential for us to explore effective strategies that can influence consumers to place their trust in our work. In this article, we delve into a few approaches that can be employed to foster trust and credibility to attract and retain valuable customers.

Online Reviews

The perception of your brand is greatly influenced by what people are saying about it online. A staggering 99% of users actively read online reviews, and 85% of them trust these reviews as much as they trust personal recommendations from friends and family. Clearly, positive reviews play a vital role in shaping your reputation. However, instead of simply monitoring reviews, it is essential to proactively encourage them. So, what additional steps can you take to foster a culture of positive reviews and leverage their impact on your business?

• Ask for feedback

  Both positive and negative feedback hold significant value for a business as they provide valuable insights into the strengths and weaknesses of your company. It is crucial to create a welcoming space where customers feel comfortable sharing their feedback with you. By doing so, you can gain a comprehensive understanding of your business's current standing and make informed decisions to enhance its performance.

• Use a reputation management program to gather favorable comments from satisfied customers

  When a customer makes a purchase from your business, their review holds immense value. Prospective buyers often seek feedback from previous customers to establish trust in a product or service. Since these customers have firsthand experience with the product, it is essential to follow up with them and actively encourage them to share their opinions and buying experiences. This can be accomplished through various channels such as email, text messages, or even pop-up forums. By initiating these follow-ups, you can effectively harness the power of customer testimonials to build credibility and attract new customers.

• Address negative feedback

  While it is understandable that you may not want all negative feedback to be publicly displayed for potential customers, it is crucial to have a system in place for you to receive and consider such feedback. Hearing from customers about their concerns and dislikes enables you to proactively address any issues before they escalate or become widely known. Additionally, it provides an opportunity to rectify the situation with dissatisfied customers by offering appropriate compensation and working towards regaining their trust in your business. By actively listening to and addressing negative feedback, you can demonstrate your commitment to customer satisfaction and continuously improve your products or services.

• Claim your business on directories

  By claiming a company listing, you establish your ownership of the business and gain the authority to manage its online presence. This practice is particularly important on popular search engines like Google, Yelp, and Bing, as it enables you to exert greater control over how customers perceive your business. Through claiming your listing, you can actively curate and update the information presented, ensuring that it accurately reflects your brand and highlights its strengths. This level of control enhances your ability to shape a positive perception among potential customers who encounter your business online.

Even after customers have made their purchases, your marketing efforts should not stop there. It is crucial to actively seek feedback from them to gather valuable insights about your product or service. This feedback not only helps in building customer trust but also allows you to improve your marketing strategies for future customers.

Contact VGM Forbin on our Reputation Management Today!

If you're interested in implementing effective reputation management strategies for your business, don't hesitate to reach out to VGM Forbin today! Their expertise can assist you in managing and optimizing your brand's online reputation.