Is your business struggling to stand out in the crowd of competitors? One way to differentiate yourself is by establishing your brand as a trusted authority in the eyes of potential customers. Becoming a respected authority in your industry is no small feat. But blogging can help you achieve this, as it’s not just about words on screen; it’s your ticket to brand authority stardom. 

In this blog, we’re sharing three simple and effective strategies you can use to catapult your brand’s reputation to new heights and transform those curious site visitors into loyal customers. Let’s jump in! 

Tip 1. Showcase Your Expertise 

When it comes to demonstrating expertise, there’s no better way than sharing what you know. And that's where blogs shine. You can write about industry trends, share insights from personal experiences or give advice on common challenges faced by your audience. This helps show readers that you’re knowledgeable and experienced. 

Tip 2. Share Original Research 

Your blog gives you the platform to publish original research or case studies. Sharing data-driven insights not only boosts credibility but also sets your brand apart from others who merely rely on third-party information. 

The 80/20 Rule for Blogging Success 
Ever heard of the 80/20 rule? It’s not just a catchy phrase; it’s a powerful strategy for blogging success. Spend 80% of your time researching, understanding your audience, and crafting high-quality insightful content. The remaining 20% can go into promotion. Quality content is your cornerstone, but sharing it effectively is the key to unlocking brand authority. Keep that in mind! 

Don’t have the time to research and write your business’s blogs? Leave it to the experts at VGM Forbin! Our dedicated team handles all the work in crafting high-quality, authoritative content that will elevate your brand and establish you as an industry leer. Start your journey today! 

Tip 3. Educate Your Audience 

The more value you give through informative content, the more likely people are to trust your brand. Content Marketing Institute found that 96% of the most successful B2B marketers believe their audience views them as a credible resource due to educational content marketing efforts. 

Remember – if someone learns something valuable from one of your blog posts, they'll see YOU as the expert. 

So, start building up those authoritative articles. And if you’re ready to turn potential customers into loyal ones – don’t hesitate to reach out to us. Start your journey to brand authority with our expert blogging services! 

 Start Blogging Today 
 

Stay up-to-date with our newest blog series covering everything you need to know about blogs:

1. 5 Reasons Why Your Business Needs a Blog (And How to Get Started) | VGM (forbin.com)
2. Supercharge Your Online Presence: How to Increase Your Business Visibility (forbin.com)
3. Serving Up Your Website: The Recipe You Need to Improve SEO Rankings
4. Targeted Content: Hitting the Mark to Generate Leads
5. Engage Your Audience with Interactive Blog Content | VGM Forbin