Updated Thu November 14, 2024
Published Under: Digital Experiences Search Engine Marketing Search Engine Optimization
In the fast-changing world of digital marketing, keeping up with the latest trends is essential. At VGM Forbin, we take pride in our ability to stay current and give our clients the advantage they need to succeed. Today, we’re excited to share the success story of one of our valued clients in the Home Medical Equipment (HME) industry, COR Freedom, highlighting the impressive results they achieved in Q2.
Understanding the Client’s Needs
Our journey with COR Freedom began with a comprehensive analysis of their existing digital presence and marketing strategies. We identified key areas for improvement and set ambitious yet achievable goals. Our primary objectives were to increase organic traffic, enhance user engagement, and boost the effectiveness of their SEM (Search Engine Marketing) campaigns.
Strategic Planning and Execution
Our team of experts meticulously crafted a tailored digital marketing strategy, leveraging the latest industry trends and best practices. Here’s a breakdown of the key initiatives we implemented:
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SEO Optimization: We conducted an in-depth SEO audit to identify opportunities for improvement. By optimizing on-page elements, enhancing keyword targeting, and building high-quality backlinks, we aimed to increase the client’s organic search visibility.
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SEM Campaigns: We launched a series of targeted SEM campaigns, including a ramp campaign designed to maximize visibility and drive traffic. By continuously monitoring and optimizing these campaigns, we ensured maximum ROI for the client.
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Reputation+ Service: To bolster the client’s online presence and foster post-sale interactions, we implemented our Reputation+ service. This initiative encouraged satisfied customers to leave reviews about their experiences. These positive reviews not only enhanced the client’s reputation but also provided valuable feedback and engagement opportunities.
Remarkable Results
The results of our efforts were nothing short of spectacular. Here are some of the key achievements from Q2:
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Organic Traffic: The client’s organic traffic saw a significant increase of 58%. This surge in traffic was a direct result of our comprehensive SEO and content marketing strategies.
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Event Count: The number of events on the client’s website increased by 47%, indicating higher user interaction and engagement.
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Engagement Rate: The engagement rate remained consistently high, well above 60%, demonstrating the effectiveness of our content and digital media strategies.
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SEM Paid Traffic: Our product campaign for SEM paid traffic yielded an astonishing 1500% increase in clicks and 6% increase in conversion rate, showcasing the power of targeted advertising.
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Overall Site Performance: The client’s website experienced a 12% increase in overall engagement and a 6% increase in events across the site.
This success story is a testament to the dedication and expertise of our team at VGM Forbin. By staying up-to-date with the latest trends and employing a data-driven approach, we were able to help our HME client achieve their marketing goals and drive substantial growth. We look forward to continuing our partnership and achieving even greater success in the future.
If you’re looking to elevate your digital marketing efforts and achieve similar results, contact us today. Let’s work together to create a winning strategy tailored to your business needs.
Disclaimer: VGM Forbin does not host COR Freedom's website
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