The Best Blog Tactics to Inspire Your Business

A blog serves a vital role in your online marketing campaign. Having a blog and writing about topics that are relevant to your audience helps establish your business as the subject matter expert. How do you create blogs to inspire and generate more customers for your business?

Google defines the word inspire to fill someone with the urge or ability to do something, especially to do something that’s creative. To inspire, to motivate, to encourage, to influence, to move, to energize, to galvanize. Does your blog do this for your existing and future clients? Do you want it to? Keep reading if you do!

Here are our top 4 blog tactics to inspire:

Rich and Fresh Content
First and foremost, it’s vital to create your blog with fresh content. Spark your creativity when it comes to your content. Is the content both enlightening and engaging all at the same time?
Great Graphics, Infographics, GIFs, Audio Clips or Videos
Having top-notch visuals is important to help convey the message but make sure you don’t overwhelm your visitors with image overload. Readability is a key factor to help inspire.
White Space
White space is often referred to as a negative space in a blog and it’s the space between text, graphics and images. This space is where you’ll draw your visitor’s eyes to important pieces of content that you want to make sure are being captured.
Create a Personalized Touch
Make it impactful and relatable to your readers. Think about telling a story and how will your readers resonate with that. Try not to be forgotten by your readers. Will they remember the blog post when they log off their computers at the end of the day?

Let’s strive for creative growth with a blog that inspires! Do you have a current process in place but need help carrying out all the strategies above? Contact us to talk with our marketing experts now.

VGM Forbin provides custom blog solutions for any industry, whether it’s healthcare, financial or anything in between. And, you don’t have to have a site or blog platform with us. We are happy to create blog content for you, no matter what site or blog platform you are on. Just reach out to our team so we can get started with creating content crafted specifically for your business!